Discover the journey that brought us here
Our Story
Aer Wear started as a fashion brand — but we never really fit in a box, so we made our own. Over time, we grew into a multidisciplinary creative studio rooted in art, expression, and experimentation.
At the heart of Aer is Dana Paun, our founder and the artist behind it all. Her original handwriting, drawings and paintings aren’t just inspiration — they’re the visual DNA of everything we create. From clothing to murals to collaborations across fields, Dana’s distinct voice runs through every project.
May 2023, we opened our first shop — a place where our art finally had walls of its own, and where our community could step inside to touch and to feel us, as we are.
What We Do
As we evolved, so did our projects. From fashion collections to art installations, from painting trams to HoReCa projects and others cross-discipline collaborations, every project is a canvas.
We’re proud to have been the first to introduce the concept of detachable prints — a playful, modular way of wearing a design piece that lets each person customise and evolve their outfits.
We like to play with words and ( child like) drawings. We design feelings that "speak without speaking" for the one who owns the piece.
Made by Us
We don’t do generic.
Our clothes are made by us, locally, from scratch. No merch blanks, no shortcuts— everything is made here by real people with real feelings.
Our clothing line promote environmental consciousness, we use only high quality cottons sourced from certified companies. Our garments are designed to be durable so you can enjoy it longer, while reducing waste and protect the environment.
Te Iubesc
Te Iubesc [ this means “I love you”] is more than a phrase — it’s a movement; one of our most heartfelt movements.
Created it with our close friend and collaborator Andreea Esca, it started as a simple phrase and grew into a powerful public statement of love and softness in a world that needs more of both.
Our Mission
Aer Wear exists to blur the lines between fashion, art, and emotion. We create things that feel alive, that start conversations, and that carry meaning. We are not producing things, we create wearable emotions, that exist to inspire and to empower.
We’re not just a brand. We’re a studio, a movement, a living artwork — come, be part of it! We make your vita bella.
